It is no news that the right analysis of data provides more marketing and growth muscle for banking services. One of the oldest private sector banks in India with a history of over 98 years which offers a wide range of products and services to millions of customers, with particular focus on SME, retail, and NRI customers were looking for solutions to transform information into insight and knowledge.

The client focuses on expanding products suite, services, and digital banking platform, with investments in technology aimed at improving their customer experience, making it easier for customers to interact with them. Their primary goal was to make the consolidated data available to all top-level management for analysis and better decision-making.