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Making Complete Sense Out of your Data
The BFSI segment is investing considerable amounts of resources to achieve their digital ambitions. The new age technology-driven disruptive business landscape provides financial institutions, banks, and insurance companies significant opportunities to stay competitive and ahead of the curve. Companies are increasingly embracing their digital journey by harnessing their most valuable asset – Data! to improve customer satisfaction, increase revenue, and reduce the risk of failure.
Closer look at how BFSI companies can uncover insights from real-time data
Business Operations
Your operations teams can leverage data warehouse and data marts designed to support different business needs from regulatory, operational and management reporting to very complex ad-hoc analysis and simulation. Modern data warehouse architectures built using best practices and clean relationships can deal with next-gen requirements for cost effectiveness and reduced risk of failure.
Back Office Teams
Back-office teams should leverage data enrichment, cleansing, secure delivery and real-time updates related techniques to plug gaps in their customer database. This will help them uncover hidden patterns and make data-driven decisions.
Customer Segmentation Analysis for Marketing
Marketing teams need to leverage data pertaining to demographics, geography, income, spending habits and interests and segment their customer base for better targeting and enhanced customer experience.
Transactional Analysis for Marketing
Marketers can use a combination of automation and data techniques to analyze the various customer transactions such as deposits, withdrawals credit card / loan / bill payments to help you understand the spending patterns. This in turn helps you in offering customized offers to their customers on their various financial products like credit cards, short-term and long-term personal loans, auto loans, education loans, mortgage, fixed deposits, etc.
Branch and Online Sales Analysis
Sales teams can leverage the power of real-time data pertaining to their customers’ journey across multiple channels branches, ATM, online banking, phone banking and other channels.
Spending Power Analysis
Your sales teams can better understand the size or quantum of the product(s), customer is likely to spend on.
With extensive experience in sales, transaction, customer and spend analysis, Zura Labs enable you uncover insights from real-time data. Read this case study for the complete story
